The Marketing Society Star Awards

2015 Star Awards Winners

1. DEVELOPMENT CATEGORY

Star Marketing Student
Julia-Marie Ernst, University of St. Andrews

Star Creative Student
Ummi Jameel, Duncan of Jordanstone College of Art

Rising Agency Star
Joanna Harrod, DigitasLBi

Rising Marketing Star
Lynsey McMeechan, VisitScotland

Rising Creative Star
Raych Campbell, STV

 

2. STRATEGIC CATEGORY

Brand Development
GOLD:The Leith Agency & Glasgow 2014  – Setting a New Commonwealth Record for Ticket Sales

SILVER: Tayburn & Glasgow City Marketing Bureau – People Always at the Heart of Strategies for Glasgow

BRONZE: STV Creative & Digby Brown – In Pursuit of Justice; Not Ambulances

 

Marketing Planning – Resources, Research & Insights
GOLD: Tayburn & Glasgow City Marketing Bureau – People Always at the Heart of Strategies for Glasgow

SILVER: Story UK & The Scottish Government – Second-hand Smoke: Taking it Right Outside to Protect Scotland’s Kids

BRONZE: The Scottish Government & The Leith Agency – Litter Campaign. Exposing Scotland’s Shameful Secret.

 

International Marketing
GOLD: The Famous Grouse – Famous Moments are Worth Sharing

SILVER: Ardbeg & Story UK – Ardbeg Day 2014: The Peat Football World Cup

BRONZE: The Scottish Government & Whitespace – A Season to Celebrate Scotland

 

Integrated Marketing
GOLD: The Lane Agency, threebrand, Beeline PR & Graham’s The Family Dairy – Helping Graham’s The Family Dairy Rise above Commodity Status

SILVER: The Lane Agency, Smarts PR & Border Biscuits – Driving Double-Digit Growth in the UK’s Crumbling Biscuit Market

BRONZE: The Union & Children Hearings Scotland – Coming Between Jamie & Another Beating

 

 

3. COMMUNICATION CATEGORY

Advertising
GOLD: The Leith Agency & The Scottish Government – Bowel Screening: Don’t Take a Chance, Take the Test

SILVER: Edinburgh Festival Fringe Society & Whitespace – An Unboring Award Submission

BRONZE: The Leith Agency & First Great Western – How the West was Won

 

Design
GOLD: Drygate Brewing Company & D8 – Drygate Brand Design

SILVER: Worldwide Cancer Research & The Union – What’s in a Name?

BRONZE: Tennent Caledonian Breweries & D8 – Wellpark Brewery Environment

 

Digital
GOLD: Tennent Caledonian Breweries & Bright Signals – Tennent’s Digital 2014

SILVER: Frame & The University of Dundee – #TestDriveDundee

BRONZE: The Lane Agency & Caledonian MacBrayne – How The Lane Helped CalMac Come Home (and Turn the Tide)

 

Direct Marketing
GOLD: Tangible & The Scottish Government – The Little Steps that Generate Big Results

SILVER: Story UK & The Scottish Government – Making Organ Donation the #GreatestShare

BRONZE: FreeAgent – Share the Love

 

Event Marketing
GOLD: Leith Links & AG Barr – How the BRU Store Became the Heart & Soul of Glasgow 2014

SILVER: Material_UK, DF Concerts & Tennent’s Lager – T in the Park 2014

BRONZE: Material_UK & Bank of Scotland – Bank of Scotland Great Scottish Run

 

Media

GOLD: The Scottish Government & Carat – Litter; A Dirty Little Secret

SILVER: VisitScotland & Carat – Homecoming Scotland 2014; An Event for Everyone Right on your Doorstep

BRONZE: Albert Bartlett & Carat – Albert Bartlett, They Do More

 

Public Relations
GOLD: Material_UK & Tennent’s Lager Tennent’s Lager – T in the Park 2014

SILVER: Stripe Communications & IRN-BRU – How IRN-BRU Owned the Commonwealth Games in 2014

BRONZE: Consolidated PR & The Scottish Government – Don’t Get Scared, Get Checked

 

Sponsorship
GOLD: The Leith Agency, Stripe, Blonde & AG Barr – Aye, No Bad to that. How IRN-BRU Owned Glasgow 2014 Commonwealth Games

SILVER: The Leith Agency & First ScotRail – Doing our Personal Best

BRONZE: Standard Life Investments – Ryder Cup Sponsorship

 

 

4. SECTOR CATEGORY

Cause Related and Charity

GOLD: The Leith Agency & Drinkaware – Talk to your Kids: How Drinkaware Tackled Underage Drinking

SILVER: Worldwide Cancer Research & The Union –  What’s in a Name?

BRONZE: Frame & Martin Coyle – Martin’s Worldwide Collection Cup

 

Financial & Professional Services
GOLD: Standard Life Investments – Ryder Cup Sponsorship

SILVER: STV Creative & Digby Brown – In Pursuit of Justice; Not Ambulances

BRONZE: Tesco Bank & Wieden & Kennedy – Win Win; Tesco Bank Current Account Launch

 

Food & Drink
GOLD: The Leith Agency, Stripe, Blonde & AG Barr – Aye, No Bad to That. How IRN-BRU Owned Glasgow 2014 Commonwealth Games

SILVER: The Lane Agency, Smarts PR & Border Biscuits – Driving Double-Digit Growth in the UK’s Crumbling Biscuit Market

BRONZE: Tayburn & Princes Food and Drink Group – Trex – The Home of Family Baking

 

Public Sector

GOLD: The Union & Children Hearings Scotland – Coming Between Jamie & Another Beating

SILVER: The Leith Agency & The Scottish Government – Stamping out Drink Driving in Scotland

BRONZE: Frame & The University of Dundee – #TestDriveDundee

 

Tourism & Leisure
GOLD: Edinburgh Festival Fringe Society & Whitespace – An Unboring Awards Submission

SILVER: The Lane Agency & Caledonian MacBrayne – How The Lane Helped CalMac Come Home (and Turn the Tide)

BRONZE: The Leith Agency & Glasgow 2014  – Setting a New Commonwealth Record for Ticket Sales

 

Retail
GOLD: The Leith Agency & Dobbies Garden Centres – How the 10th Reindeer Delivered the Best Christmas Ever

SILVER: Maxxium UK – Jim Beam. Retail History in the Making

BRONZE: APS Group & Livingston Designer Outlet – Why Realm Love it for Less at Livingston Designer Outlet

 

5. CHAMPIONS CATEGORY

Pioneering Spirit Award
Intermarche – Inglorious Fruit & Vegetables

Chairman’s Award for First Time Entrant – Agency
The Lane Agency

Chairman’s Award for First Time Entrant – Client
Edinburgh Council

Chairman’s Award for SME Agency
Bright Signals

Chairman’s Award for SME Client
Borders Biscuits

Star Agency of the Year
The Union

Star Marketing Team of the Year
Tennent Caledonian Breweries

Agency Star of the Year
Ali Findlay, The Lane Agency

Marketing Star of the Year
Tom Rice, Glasgow City Marketing Bureau

 

 

Strategic Partners

Event Partner

Creative Partner

Print Partner

Digital Partner

Star Awards Sponsors and Supporters