The Marketing Society Star Awards

3. Communication

Entries in this category should be less than 1500 words with a greater emphasis on creative execution and implementation.

Sponsored by — VisitScotland

3.1 Advertising
Submissions are invited for any campaign or project that demonstrates creative excellence and advertising effectiveness.
The judges will score the following areas:
  • Ambition and clarity of objectives – 15 points
  • Strategic thinking and effective planning – 15 points
  • Originality, creativity, execution and implementation – 25 points
  • Scale and evidence of results – 25 points
  • Presentation of entry – 10 points
  • Quality of writing – 10 points
3.2 Design
Submissions are invited for any project that demonstrates creative excellence and design effectiveness.
The judges will score the following areas:
  • Ambition and clarity of objectives – 15 points
  • Strategic thinking and effective planning – 15 points
  • Originality, creativity, execution and implementation – 25 points
  • Scale and evidence of results – 25 points
  • Presentation of entry – 10 points
  • Quality of writing – 10 points
3.3 Digital
Submissions are invited that demonstrate creative excellence and digital and e-commerce effectiveness including mobile marketing and social media.
The judges will score the following areas:
  • Ambition and clarity of objectives – 15 points
  • Strategic thinking and effective planning – 15 points
  • Originality, creativity, execution and implementation – 25 points
  • Scale and evidence of results – 25 points
  • Presentation of entry – 10 points
  • Quality of writing – 10 points
3.4 Direct Marketing
Submissions are invited that demonstrate creative excellence and effectiveness of a direct marketing campaign.
The judges will score the following areas:
  • Ambition and clarity of objectives – 15 points
  • Strategic thinking and effective planning – 15 points
  • Originality, creativity, execution and implementation – 25 points
  • Scale and evidence of results – 25 points
  • Presentation of entry – 10 points
  • Quality of writing – 10 points
3.5 Event Marketing
Submissions are invited from any project that demonstrates creative excellence and event marketing effectiveness.
The judges will score the following areas:
  • Ambition and clarity of objectives – 15 points
  • Strategic thinking and effective planning – 15 points
  • Originality, creativity, execution and implementation – 25 points
  • Scale and evidence of results – 25 points
  • Presentation of entry – 10 points
  • Quality of writing – 10 points
3.6 Media
Submissions are invited from any campaign or project that demonstrates a creative and effective use of media strategy, planning and channels.
The judges will score the following areas:
  • Ambition and clarity of objectives – 15 points
  • Strategic thinking and effective planning – 15 points
  • Originality, creativity, execution and implementation – 25 points
  • Scale and evidence of results – 25 points
  • Presentation of entry – 10 points
  • Quality of writing – 10 points
3.7 PR
Submissions are invited from any campaign or project that demonstrates creative excellence and PR effectiveness.
The judges will score the following areas:
  • Ambition and clarity of objectives – 15 points
  • Strategic thinking and effective planning – 15 points
  • Originality, creativity, execution and implementation – 25 points
  • Scale and evidence of results – 25 points
  • Presentation of entry – 10 points
  • Quality of writing – 10 points
This Award is sponsored by the CIPR.
3.8 Sponsorship
Submissions are invited from any campaign or project that demonstrates creative excellence and sponsorship effectiveness.
The judges will score the following areas:
  • Ambition and clarity of objectives – 15 points
  • Strategic thinking and effective planning – 15 points
  • Originality, creativity, execution and implementation – 25 points
  • Scale and evidence of results – 25 points
  • Presentation of entry – 10 points
  • Quality of writing – 10 points

Strategic Partners

Event Partner

Creative Partner

Print Partner

Digital Partner

Star Awards Sponsors and Supporters