The Marketing Society Star Awards

4. Sector

Submissions should be less than 1500 words.

4.1 Cause Related and Charity
Submissions are invited that demonstrate marketing effectiveness from a charity or where there are cause related benefits.
The judges will score the following areas:
  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality, creativity, execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry – 10 points
  • Quality of writing – 10 points
4.2 Financial and Professional Services
Submissions are invited for any campaign or project that demonstrates marketing effectiveness from the financial sector and other organisations providing professional services including law, accountancy, health, architecture or education.
The judges will score the following areas:
  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality, creativity, execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry – 10 points
  • Quality of writing – 10 points
This Award is sponsored by Hudson.
4.3 Food and Drink
Submissions are invited from any campaign or project that demonstrates marketing effectiveness from food and drink organisations.
The judges will score the following areas:
  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality, creativity, execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry – 10 points
  • Quality of writing – 10 points
4.4 Public Sector
Submissions are invited for any campaign or project that demonstrates marketing effectiveness from any public sector organisation based in Scotland.
The judges will score the following areas:
  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality, creativity, execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry – 10 points
  • Quality of writing – 10 points
This Award is sponsored by Shaw Marketing & Design.
4.5 Tourism, Leisure and Sport
Submissions are invited for any campaign or project that demonstrates marketing effectiveness by an organisation in the leisure industry including tourism, sports, arts and culture.
The judges will score the following areas:
  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality, creativity, execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry – 10 points
  • Quality of writing – 10 points
This Award is sponsored by GCMB.
4.6 Retail
Submissions are invited from any organisation involved in the retail sector.
The judges will score the following areas:
  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality, creativity, execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry – 10 points
  • Quality of writing – 10 points

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