The Marketing Society Star Awards

2. Strategic

Entries should be less than 1500 words.

Sponsored by — The Scottish Government

2.1 Brand Development
Submissions can cover all aspects of brand development from a new product or service to an extension or revitalisation.
The judges will score the following areas:
  • Scale of ambition and clarity of objectives – 15 points
  • Strategic thinking and effective planning – 25 points
  • Effective execution and implementation of plans – 15 points
  • Scale and evidence of results – 25 points
  • Structure and presentation of entry – 10 points
  • Quality and craft of writing – 10 points
2.2 Marketing Planning – Resources, Research and Insights
Submissions can cover all aspects of marketing planning from the development of capabilities and resources to research leading to customer and consumer insights.
The judges will score the following areas:
  • Scale of ambition and clarity of objectives – 15 points
  • Effective use of resources and capabilities – 25 points
  • Effective execution and implementation of plans – 15 points
  • Scale and evidence of results – 25 points
  • Structure and presentation of entry – 10 points
  • Quality and craft of writing – 10 points
This Award is sponsored by Jump – The Marketing Society Scotland Research Partner.
2.3 International Marketing
Submissions can cover any aspect of marketing used to develop business and brands in an international market or markets.
The judges will score the following areas:
  • Scale of ambition and clarity of objectives – 15 points
  • Effective use of resources and capabilities – 25 points
  • Effective execution and implementation of plans – 15 points
  • Scale and evidence of results – 25 points
  • Structure and presentation of entry – 10 points
  • Quality and craft of writing – 10 points
2.4 Integrated Marketing
Submissions are invited from any project that demonstrates strategic and creative excellence as well as the effectiveness of a fully integrated campaign.
The judges will score the following areas:
  • Ambition and clarity of objectives – 15 points
  • Strategic thinking and effective planning – 25 points
  • Originality, creativity, execution and implementation – 15 points
  • Scale and evidence of results – 25 points
  • Presentation of entry – 10 points
  • Quality of writing – 10 points
2.5 Employer Brand of the Year
This award recognises the importance of the effective recruitment and development of marketing talent in Scotland. There is no cost to enter this award.
The judges will score the following areas:
  • Planning and Analysis – Demonstrate how the HR and Marketing functions collaborate effectively – 25 points
  • Recruitment Process – Demonstrating effective hiring with professional processes and communication with candidates from interviews to induction – 25 points
  • Talent Attraction – Demonstrating the development of a strong employer brand and effective recruitment communication strategy on and off line – 25 points
  • Retention and Development – Demonstrating improved performance, recognising and rewarding success – 25 points
This Award is sponsored by Denholm Consulting and has been developed in association with the CIPD and leading HR professionals..

Strategic Partners

Event Partner

Creative Partner

Print Partner

Digital Partner

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